Five takeaways from touring Seattle media

My roommate Katie and I at the Seattle Times with a historical artifact called a newspaper.

My roommate Katie and I at the Seattle Times with a historical artifact called a newspaper.

I recently traveled to Seattle with my Changing Media Business Class. We toured several media groups and met with journalists there. Here’s what we were up to:

Tom Fucoloro spoke to us a Seattle coffeeshop about maintaining two hyperlocal blogs

Tom Fucoloro spoke to us a Seattle coffeeshop about maintaining two hyperlocal blogs.

We toured a variety of organizations that have vastly different audiences and purposes, but there were a lot of reoccurring themes. Here are some of the insights most striking to me.

1. Partnerships between news organizations is imperative. The message is clear. Journalism organizations must work together to survive. Both the Seattle Times and the SeattlePI.com have content sharing agreements with local tv news stations. If done right, this is a win for everyone to reach the greatest audience possible by doing what they do best. Continue reading

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