I recently traveled to Seattle with my Changing Media Business Class. We toured several media groups and met with journalists there. Here’s what we were up to:
- SeattlePI.com: a former daily newspaper that transitioned to an online-only publication nearly four years ago.
- Tom Fucoloro: a blogger for two hyperlocal blogs, Seattle Bike Blog and Central District News
- The Seattle Times: the city’s daily newspaper
- Aggregate: a creative strategy group that works with non-profits and foundations
- GeekWire: a startup reporting on tech news
- MSN News: Microsoft’s news platform. It’s beginning to split from their partnership with NBC.
- Kris Peterson: a Mizzou J-School alum who currently works for Amazon in the Kindle division
We toured a variety of organizations that have vastly different audiences and purposes, but there were a lot of reoccurring themes. Here are some of the insights most striking to me.
1. Partnerships between news organizations is imperative. The message is clear. Journalism organizations must work together to survive. Both the Seattle Times and the SeattlePI.com have content sharing agreements with local tv news stations. If done right, this is a win for everyone to reach the greatest audience possible by doing what they do best. Continue reading